Attitudes of Ontarians Toward Chiropractic Care
An extensive survey conducted for the Ontario Chiropractic Association by Environics Research in 2016 revealed public perceptions and utilization rates. In 2019, we used some of the key questions from that survey in new research conducted again by Environics to determine growth and changes in perception.
“Utilization increased to 26 per cent, up from 20 per cent in 2016.”
The news is very good for the profession. Here are just a few highlights of the research.
More people seek chiropractic care: Utilization is up
Over the past 12 months, 26% of Ontarians received treatment or services from a chiropractor; this is an increase from the 20% found in the 2016 survey.
This upward trend in chiropractic usage is apparent across Ontario regions and age, gender, education and income groups. Congratulations, by providing exceptional care, more people recognize the expertise of chiropractic care.
While 41% of those people who visited a chiropractor in the last 12 months reported low back pain, 26% reported they are not suffering from any muscle or joint pain. Interestingly, 24% who visited a chiropractor sought their services to improve overall health.
Trust: Good care, good patient satisfaction
Ontarians who obtained chiropractic treatment are largely satisfied with service and treatment, with seven in ten patients indicating above levels of satisfaction, reflected in ratings of between seven and ten.
Most Ontarians respect chiropractors and feel that they operate with integrity, in an ethical and trustworthy manner. They also believe that treatments offered by chiropractors are clinically proven to relieve pain and are potentially safer than long-term use of pain-relieving drugs.